This site is set to perform very well over the coming weeks, so watch this space…

The Tastefully Yours Team Sandra & Jenny specialise in creating affordable and as the name suggests tasty home cooked food for any occasion big or small. The site will showcase all the tasty fare they offer as well as prices to help users and keep costs transparent. The site is in very early SEO stages, so this initial index will be my first action, going forward a key word strategy and some linkage to Social Media should help Tastefully Yours rise up the ranking on all the Major Search Engines.

The Macro Code – AddCommaAfter()


Sub AddCommaAfter()
Dim cell As Range
For Each cell In Selection
If cell.Value <> "" Then
cell.Value = cell.Value & ","
Else: cell.Value = cell.Value
End If
Next cell
End Sub


If you need to find out more about Macros and how to run them check out a previous posts Excel Macro to Insert Multiple Empty Rows or Convert URLs to Clickable Links In Excel.

Useful Excel Links

• For more general Excel lessons, tips and tricks check out office.com
• More Excel Macro info from about.com

The Before Shot

This image is the view of the Google SERP, the site is indexed but no descriptions or meaningful titles, currently not in good shape.

The After Shot 8 Hours Later

Not bad, but more to do. The site is updated with correct meta titles and descriptions and re-submitted to Google. More research is need now to see what current trends exist within the site’s SERP and traffic relationships.

The Macro Code – Insert_Multiple_Rows()


Sub Insert_Multiple_Rows()
Dim CurrentSheet As Object
For Each CurrentSheet In ActiveWindow.SelectedSheets
' Insert rows, here a1 is the start point and a10001
CurrentSheet.Range("a1:a10001").EntireRow.Insert
Next CurrentSheet
End Sub


If you need to find out more about Macros and how to run them check out a previous post Convert URLs to Clickable Links In Excel.

Useful Excel Links

• For more general Excel lessons, tips and tricks check out office.com
• Macro info from about.com

The Macro Code – Convert_To_Hyperlinks()


Public Sub Convert_To_Hyperlinks()
Dim Cell As Range
For Each Cell In Intersect(Selection, ActiveSheet.UsedRange)
If Cell <> "" Then
ActiveSheet.Hyperlinks.Add Cell, Cell.Value
End If
Next
End Sub


Creating The Macro

1. Open your Excel doc
2. Open the macro editor by pressing ALT+F11.
3. In the Tools Menu, left-click View and select Project Explorer.
   View -> Project Explorer (CTRL+R)
4. Right-click the Project you are working on.
5. Right-click ‘Modules’, select ‘Insert’, then select ‘Module’.
   Modules -> Insert -> Module
6. Paste the code into the project module you have selected.
7. Press ALT+F11 to return to your Excel workbook (or click on its icon in the Windows taskbar).

Run The Macro

1. To execute the macro, select the unclickable text links you want to convert to clickable hyperlinks.
2. Press ALT+F8 to open the Macro selector window and click on the macro you just created.
3. Your Links are now all Clickable! Saving you time and data entry fatigue :)

Useful Excel Links

• For more general Excel lessons, tips and tricks check out office.com
• Macro info from about.com

I have been looking into this unique Russian search engine and here is some quick info I can share.

Whiteboard Friday from SEO Moz

Check out a really great video about Yandex form the SEOmoz crew from their whiteboard Friday.

Yandex CY and Website Optimization

Some helpful info here about the main difference between Yandex and Google, the search engine makes use of a metric similar to Pagerank PR, called CY.

Science citation index

Citation index is a measure of “significance” which is generally accepted in the scientific world. It shows how “significant” the works of a certain scientist are. The value of index is determined by the number of references to a work (or a name) in other sources. However to determine the significance of scientific works really precisely it is important to take into account not only the number of references but also the quality of these references. For instance, a work may be referred to by an academic publication of authority, a popular brochure or an entertaining magazine. These references have different value.

Topical citation index (Yandex CY)

Topical citation index (CY) used by Yandex search engine determines the “authoritativeness” of websites taking into account qualitative characteristic of links from other sites referring to this site. Yandex calls this qualitative characteristic the “weight” of a link. It is calculated using a specially developed algorithm. Topical proximity of the website to sites which refer to is plays an important role.. The number of links referring to a website itself also influences on the value of its CY, but CY is determined not by the number of links, but by the sum of their weights.

Use of CY

CY as a means of assessing the authoritativeness of websites is intended to provide relevance of arrangement of websites in the sections of Yandex catalog. CY is not a purely quantitative characteristic therefore Yandex shows certain round values which help to orientate yourself in the “significance” (“authoritativeness”) of websites devoted to certain topic.

How to Check your own site on Yandex

Check Your Yandex Index

http://yandex.ru/yandsearch?serverurl=niallflynn.com/

Check Topical citation index (Yandex CY)

http://bar-navig.yandex.ru/u?ver=2&url=http%3A%2F%2Fniallflynn.com&show=1&post=0

Any follow up questions or if anyone has any Russian SEO related experiences, please leave a comment or contact me hello@niallflynn.ie

Features of the Site

The site makes use of side scrolling galleries, rather than the standard vertical scroll, these can be very buggy and can interfere with user experience. Java Script to the rescue with a few lines of code, scroll wheels and cursor keys are now operating the gallery as well as the standard browser track bars. The gallery is also protected with a disabled right click functionality. An extremely scaled down version of the standard WordPress news was also included with comment functionality removed to keep the clean look and feel and reduce the work load of this already busy Freelance Stylist.

WordPress SEO

The site is already ranking #1 on google.ie for Freelance Stylist Ireland and the push now will be to refocus and optimise to google.com for the term  Freelance Stylist.

>> Check out Iseult’s new WordPress Site

What’s Next?

The next phase now is to move away from a static html structure to WordPress and being social promotion as well as integration with facebook and twitter. The net will now be widened and optimisation will occur for the overall sonos term. This will be a much larger task and will require all facets of the site be 100% search friendly, while and off-site strategy is developed to increase traffic, social mentions and relevant back links.